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The chief human resources officer could be earning between S$20,000-S$30,000 a month, followed by the regional HR director with S$10,000-S$25,000.
As Singapore gears up for 2025, the nation’s job market is undergoing significant transformation, underscored by resilience amid global uncertainties such as market slowdowns and post-pandemic retrenchments.
According to PERSOLKELLY's Singapore Salary Guide 2024/25, the remainder of 2024 and incoming 2025 can expect to see upward trends in salary increments across various sectors, underscoring the job market’s competitiveness. Technology continues to lead the charge, with robust growth in salaries driven by increasing demand for expertise in digital transformation and cybersecurity.
Meanwhile, healthcare professionals are also seeing notable pay increases, reflecting their critical role during and after the pandemic. These trends underscore the high demand for skilled talent in these sectors and their vital contributions to Singapore’s evolving economy.
In that light, the Guide provides insights into trends that will lead into the new year, including the salary outlook by sector and function as the labour market and economy continue to evolve.
This article will focus on the function specific outlook, highlighting in-demand skills as well as expected salaries for selected senior/leadership roles.
*All salaries indicated are in SGD, per month.
Human resource
Top 10 in-demand skills in HR in 2025
- Communication
- Apply teamwork in the workplace
- Microsoft Office Suite
- Microsoft Office (Excel)
- Interviewing
- Onboarding
- Compensation management
- Collaboration
- Creative thinking
- Brand management
Trends highlights
- Skills-focused hiring broadens career advancement prospects for existing employees.
- AI is increasingly integrated into payroll, recruitment, and performance evaluations.
- Most companies are inclined to maintain work-from-home options post-pandemic.
Expected salaries
- Chief human resources officer
- Years of experience: >15
- Qualification: Degree/ Master’s
- Min-max salary: 20,000-30,000
- Regional HR director
- Years of experience: >10
- Qualification: Degree
- Min-max salary: 10,000-25,000
- Head of C&B
- Years of experience: >10
- Qualification: Degree
- Min-max salary: 10,000-18,000
-
Head of talent acquisition
- Years of experience: >8
- Qualification: Degree
- Min-max salary: 10,000-18,000
Sales & marketing
Top 10 in-demand skills in sales &marketing in 2025
- Digital marketing management
- Creative thinking
- Communication
- Marketing strategy
- Brand management
- Research
- Search engine optimisation
- Collaboration
- Paid search engine marketing
- Marketing management
Trends highlights
- Inbound talent to Singapore comes predominantly from Malaysia, Thailand, and Indonesia.
- Marketing roles make up 1.7% of search queries in Singapore.
- Singapore is increasingly attractive to talent in digitalisation, data science, and AI.
Expected salaries
- General manager/Head of sales/Business Development head
- Years of experience: >12
- Qualification: Degree/ Master’s
- Min-max salary: 14,000-25,000
- Regional sales/Business development director
- Years of experience: 8-12
- Qualification: Degree
- Min-max salary: 12,000-14,000
- Regional sales/Business development manager
- Years of experience: 6-10
- Qualification: Degree
- Min-max salary: 7,000-12,000
- Director of corporate communications
- Years of experience: >10
- Qualification: Degree/ Master’s
- Min-max salary: 10,000-15,000
- Regional marketing director
- Years of experience: >10
- Qualification: Degree/ Master’s
- Min-max salary: 12,000-18,000
- Regional marketing manager
- Years of experience: 6-10
- Qualification: Degree
- Min-max salary: 7,500-10,000
- Creative director
- Years of experience: >10
- Qualification: Degree
- Min-max salary: 8,000-15,000
Accounting & finance
Top 10 in-demand skills in accounting & finance in 2025
- Communication
- Apply teamwork in the workplace
- Microsoft Office Suite
- Microsoft Office (Excel)
- Financial reporting
- Audit and compliance
- Internal controls
- Financial reporting quality
- Self management
- Documentation
Trends highlights
- Accounting and finance professionals are facing a notable wave of turnover.
- Major accounting firms are set to raise their starting salaries.
- Automation technologies are streamlining repetitive tasks, enhancing accuracy, and boosting efficiency.
Expected salaries
- Chief financial officer
- Years of experience: >15
- Qualification: Degree/ Master’s
- Min-max salary: 20,000-35,000
- Finance director/Head of finance
- Years of experience: >10
- Qualification: Degree
- Min-max salary: 12,000-25,000
- Financial planning & analysis (FP&A) director/Head of FL&A
- Years of experience: >10
- Qualification: Degree
- Min-max salary: 12,000-25,000
- Risk director/Head of risk
- Years of experience: >10
- Qualification: Degree
- Min-max salary: 12,000-25,000
- Audit director/Head of audit
- Years of experience: >10
- Qualification: Degree
- Min-max salary: 12,000-25,000
- Tax director/Head of tax
- Years of experience: >10
- Qualification: Degree
- Min-max salary: 14,000-25,000
- Treasury director/Head of treasury
- Years of experience: >10
- Qualification: Degree
- Min-max salary: 12,000-25,000
Administration
Top 10 in-demand skills in administration in 2025
- Communication
- Apply teamwork in the workplace
- Microsoft Office Suite
- Microsoft Office (Excel)
- Problem-solving
- Documentation
- Collaboration
- Project management
- Research
- Stakeholder management
Trends highlights
- The transition to remote work has significantly changed administrative operations, driving up the need for virtual assistants and remote support.
- Even with the growing prevalence of automation, the importance of soft skills remains strong.
- With the rise in digitisation of administrative tasks, the importance of cybersecurity and data protection has significantly increased. Administrative professionals are now expected to have a foundational knowledge of cybersecurity best practices to protect sensitive information.
Expected salaries
- Office manager
- Years of experience: 3-8
- Qualification: Diploma/ Degree
- Min-max salary: 4,000-7,000
- Senior secretary/Executive secretary
- Years of experience: 3-7
- Qualification: 'O' Levels/ Diploma/ Degree
- Min-max salary: 4,500-7,500
- Secretary/Personal assistant
- Years of experience: 1-5
- Qualification: 'N'/ 'O' Levels/ Diploma
- Min-max salary: 3,200-6,000
Customer service
Top 10 in-demand skills in customer service in 2025
- Communication
- Apply teamwork in the workplace
- Microsoft Office Suite
- Microsoft Office (Excel)
- Problem-solving
- Documentation
- Customer orientation
- Stakeholder management
- Order processing and change request management
- CRM systems
Trends highlights
- Data analytics provides valuable insights into customer preferences and pain points.
- Employers are increasingly focusing on developing soft skills like empathy and listening.
- AI alleviates the burden on customer service staff with routine tasks.
Expected salaries
- Call centre team lead/Call centre manager
- Years of experience: >5
- Qualification: Diploma/ Degree
- Min-max salary: 4,500-7,000
- Guest relations team lead/Guest relations manager
- Years of experience: 3-5
- Qualification: Diploma/ Degree
- Min-max salary: 4,000-8,000
- Telesales manager
- Years of experience: 3-5
- Qualification: Diploma/ Degree
- Min-max salary: 4,000-7,000
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