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"When our team members share an ambitious outlook, they are motivated to push boundaries, collaborate effectively, and support each other’s goals," the HR team tells us.
Doo Group, established in 2014 and headquartered in Singapore, is an international financial services group with fintech as its core.
Operating through 10 major business lines — brokerage, wealth management, property, payment & exchange, fintech, financial education, healthcare, consulting, cloud, and digital marketing, Doo Group aims to continually strengthen its interconnected business ecosystem.
This global mindset rings true in its internal strategies, with employee mobility playing a key role in the organisation's overall people strategy, with a goal to align employees’ development with the organisation's global objectives, ensuring mutual success.
Backing this approach, the HR team took home a bronze win for 'Excellence in Workforce Mobility' at the HR Excellence Awards 2024, Malaysia. In this interview, the team shares with HRO about the proactive approach that made its strategy a success.
Q What was the motivation that sparked your passion & business case for pursuing your outstanding people strategy?
The motivation behind our people strategy is rooted in our belief that developing talent is the key to long-term success. At Doo Group, we strive to be the best destination for the next step in our employees' careers, offering an environment where they can grow, thrive, and make an impact. We shape our team culture around four important pillars: Young, dynamic, vibrant, and ambitious.
When our team members share an ambitious outlook, they are motivated to push boundaries, collaborate effectively, and support each other’s goals. This culture not only drives productivity but also helps attract and retain talent, empowering them to pursue mobility opportunities that align with their personal and professional growth. We place great value on global collaboration and synergy, facilitating stronger relationships with both internal teams and international partners.
Through our mobility strategy, we align employees’ development with the company’s global objectives, ensuring mutual success.
Q Looking back, can you share a challenge that you overcame in your journey of HR excellence? How did you triumph?
At Doo Group, driving employee mobility has been key to fostering a dynamic, global workforce. However, the journey has not been without its challenges. Initially, we lacked clear policies and guidelines, making it difficult to navigate the complexities of international mobility. The cross-border regulations, including work permits, visa processing, and tax obligations, required in-depth knowledge and significant time investment, often resulting in delays and confusion.
To address this, we developed comprehensive policies covering eligibility, compensation, and benefits, along with clear processes for selecting and placing employees. We also created standardised procedures, including checklists for each type of permit or visa, required documents, and processing timelines. These steps streamlined mobility, reducing administrative bottlenecks and ensuring compliance.
Our proactive approach not only enhanced employees’ experience but also enabled smoother transitions across borders. This commitment to efficiency of mobility has contributed to our recognition in the 'Excellence in Workforce Mobility' category.
Q Beyond the recognition, what impact do you hope your feature in the HR Excellence Awards would have on the HR community and manpower landscape?
Beyond the recognition, we hope our feature in the HR Excellence Awards will inspire the HR community to embrace the importance of global mobility as a key driver for talent development and organisational success. Our company’s commitment to advancing cross-regional HR practices reflects the need to balance employee empowerment with a unified, cohesive approach to mobility.
By providing employees with international training, project opportunities, and cross-border placements, we aim to not only enhance their skills but also expose them to diverse perspectives and advanced methodologies. This exchange of knowledge strengthens both individual competencies and collective expertise, helping build a workforce that is adaptable and globally minded.
We believe that by emphasising the role of employee mobility within a diverse and inclusive framework, we can foster a dynamic workforce ready to take on global challenges, while contributing to a more flexible and resilient manpower landscape across industries.
Q Could you share some advice you would give to others aspiring to follow in your footsteps?
Our advice to those aspiring to follow in Doo Group’s footsteps is to embrace the power of global mobility as a key strategy for both career development and talent retention.
Offering international experiences to employees not only strengthens their individual career paths but also enriches the talent pool, bringing diverse perspectives and new skills into the organisation.
By fostering a multicultural work environment, mobility encourages the exchange of innovative ideas and best practices, which in turn refines business strategies. Additionally, placing employees in key global markets allows them to provide valuable insights that directly address local needs, drive growth and competitive advantage.
In essence, workforce mobility is not just a strategic objective, it’s a driver of company efficiency, operational agility, and employee satisfaction. When done right, it creates a dynamic and resilient organization that thrives through global collaboration, continuous skill development, and a deep commitment to employee development.
Q Let's talk inspiration! Who has been a driving force behind your success?
Our company’s recent achievement of the 'Excellence in Workforce Mobility' award is a testament to the dedication, resilience, and teamwork of every individual here. This milestone underscores the collective strength and commitment of our team, whose adaptability and hard work have been instrumental in driving our success. Each member, from every department, has played a crucial role in fostering a culture that embraces flexibility, innovation, and continuous improvement.
Our success is built upon the collaboration and support that every team member provides, proving that it is our unity and shared goals that enable us to reach new heights. Together, we have created an environment where talent can thrive and mobility is celebrated, and this award belongs to each one of us as a reflection of our combined efforts and dedication.
Read more interviews on why organisations have won trophies for their HR practices - head over to our Winning Secrets section!
Photo: Provided
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