At the helm: Verena Siow is SAP's new President for Asia Pacific

Siow brings nearly three decades of experience in the technology sector, including 15 years with SAP, most recently as Business Suite Leader for APAC.

SAP, a global provider of enterprise applications, has appointed Verena Siow (pictured above) as President for Asia Pacific (APAC), effective immediately.

Based in Singapore, Siow will lead SAP's Asia Pacific business, with a focus on driving customer success, accelerating business transformation, and working with organisations across the region.

Siow brings nearly three decades of experience in the technology sector, including 15 years with SAP. She most recently served as Business Suite Leader for APAC, where she led cloud growth initiatives and the end-to-end customer value journey. Prior to that, she was President and Managing Director for SAP Southeast Asia.

Commenting on the appointment, Manos Raptopoulos, Chief Revenue Officer for APAC, EMEA, and MEE, said: "Our business is fuelled by accelerated AI innovation, underpinned by our purpose, our people, and our partnerships.

"Verena brings deep regional expertise, focus on customer success, and exceptional leadership to this important growth market."

Reflecting on her appointment, Siow added: "It's a pivotal time to take the reins at SAP Asia Pacific. Our vision for the Autonomous Enterprise connecting data, processes, and people seamlessly, is delivering real outcomes for customers as they reinvent their businesses for the AI era."

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Photo / Verena Siow's Linkedin