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Bumble to cut 30% of workforce amid tough climate for dating apps

Bumble to cut 30% of workforce amid tough climate for dating apps

The job cuts are expected to affect 240 roles globally as the online dating platform shifts focus from growth to improving user experience, amid a broader slowdown across the online dating industry.

On 25 June 2025, online dating platform Bumble announced plans to lay off nearly a third of its global workforce, joining a wave of cutbacks in the dating app industry as companies look to keep users engaged and spending amid a challenging economic landscape.

As reported by Reuters, the workforce reduction will impact around 240 roles, or 30% of the company’s total headcount. Alongside the announcement, Bumble also raised its second-quarter revenue forecast from the first quarter's performance, as ongoing efforts to refresh the platform begin to take shape.

Per the Reuters update, this latest development follows similar workforce changes across the sector including a 13% cut at Match Group last month.

Despite the job cuts, Bumble’s shares were said to have risen 19% following the announcement. However, the company’s market value has declined significantly, now sitting just above US$500mn. This is a decrease from a peak of around US$15bn when it went public in 2021, according to LSEG data cited by Reuters.

Reuters noted that the company expects to incur between US$13mn and US$18mn in costs related to the layoffs, primarily across the third and fourth quarters of 2025. Looking ahead, it anticipates saving approximately US$40mn annually with plans to reinvest those funds into areas such as product development and technology upgrades.

No details on the layoffs were shared by Bumble at the time of writing.


Lead image / Reuters

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