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HR roles with regional responsibility, matrix organisation expertise, and C-suite-level exposure could get the highest pay.
Amidst a cautious and subdued overall environment, organisations across industries in Hong Kong continue to offer competitive packages for in-demand roles, as highlighted in the Michael Page Salary Guide 2025.
According to the guide, the current job market in Hong Kong presents both challenges and opportunities for employers. Organisations that can balance prudent resource management with strategic talent investment stand a better chance for success. The emphasis should be on identifying and securing professionals who can provide immediate value while also supporting long-term growth objectives.
To provide employers with insights and market benchmarks for strategic hiring and talent planning in the new year, here are the salaries and trends for a wide range of job roles across different sectors as follows.
Human Resources
Trends highlights
- Hong Kong’s HR professionals must evolve into strategic advisors, leveraging data analytics and transformation expertise for long-term relevance.
- Companies are investing heavily in succession planning and talent development to address skill gaps, ageing workforce challenges, and ESG requirements. This creates opportunities for HR Business Partner (HRBP), Talent Acquisition, L&D, and C&B specialists to strengthen people strategies.
- Effective stakeholder engagement has become crucial for HR professionals, particularly in business partnering, talent development, rewards, and organisational development roles. The ability to drive organisational changes while securing key stakeholder buy-in is increasingly vital.
In-demand skills in 2025
- Organisational development & change management
- Talent management & retention
- Employee engagement & branding
- Employee relations
- DE&I
- ESG
Most sought-after positions in 2025
- HRBP
- Rewards & Data Analytics
- Employee Experience & Internal Communication
- HRIS Specialist
- Talent Management
Salary guide
|
Position |
Average base salary |
|
HRBP |
HK$720,000 |
|
Employee Relations Manager |
HK$800,000 |
|
Rewards & Benefits Manager |
HK$850,000 |
|
Regional HRIS Manager |
HK$1,100,000 |
|
HR Director |
HK$1,200,000 |
Digital
Trends highlights
- Cross-border e-commerce growth has impacted local merchant hiring, yet businesses persist in digitalising customer interactions.
- Digital product management remains in demand, while brands seek specialists in consumer analytics and ROI-driven performance marketing.
- Government support for the digital ecosystem creates an optimistic outlook for talent markets.
In-demand skills in 2025
- AI integration
- Content creation
- Data-driven performance marketing
- SEO
- Social media optimisation
Most sought-after positions in 2025
- Digital Marketing
- Digital Product Manager
- Customer Relationship Management Manager
- Performance Marketing Manager
- E-commerce Manager
Salary guide
|
Position |
Average base salary |
|
Digital Content Producer |
HK$468,000 |
|
Digital Marketing Manager |
HK$576,000 |
|
E-commerce Manager |
HK$642,000 |
|
Head of CRM |
HK$960,000 |
|
Digital Director |
HK$1,200,000 |
Retail
Trends highlights
- Companies prioritise frontline sales professionals with strong customer experience management skills.
- The emphasis is on candidates who can deliver personalised shopping experiences, manage omnichannel interactions, and leverage technology to enhance customer journeys.
In-demand skills in 2025
- High-net-worth individual (HNWI) and management
- Customer relationship management & digital marketing
- Inventory management
- Training
Most sought-after positions in 2025
- Retail Operations Manager
- Planning Manager
- CRM & Digital Manager
- Merchandising / Category Management
- Frontline Sales
Salary guide
|
Position |
Average base salary |
|
Merchandiser |
HK$360,000 |
|
Store Manager |
HK$400,000 |
|
Retail Operations Director |
HK$1,000,000 |
Banking & Financial Services
Trends highlights
- Market volatility increased demand for rates traders.
- The private banking & wealth management sector began with 20% growth in relationship managers before shifting to product and investment advisory roles.
- Branch relationship managers maintained demand despite challenges in wholesale banking.
- Customer segment roles in Greater Bay Area and non-resident Chinese markets grew with Wealth Management Connect initiatives.
- Stable hiring continues in risk & compliance market, though bonuses are down and budgets tight. Candidate expectations have softened, but significant salary gaps persist.
In-demand skills in 2025
- Credit risk
- Global markets compliance advisory
- 3rd party risk
- Python / VBA
- Business development and negotiation
Most sought-after positions in 2025
- Financial analysts
- AML / KYC
- Investment portfolio managers
- FinTech product manager
- Transaction banking sales
Salary guide
|
Position |
Average base salary |
|
KYC, Associate / Analyst |
HK$420,000 |
|
Transaction Banking Sales (Trade / Cash), Associate |
HK$550,000 |
|
Financial Advisor |
HK$600,000 |
|
Retail Banking RM - Director |
HK$1,000,000 |
|
Portfolio Manager |
HK$1,600,000 |
Legal
Trends highlights
- Partner-level recruitment remains steady as firms maintain long-term market outlook.
- Newly qualified lawyers increasingly consider in-house roles amid challenging market conditions.
- There has been steady demand for lawyers from commercial clients, no matter junior up to head of legal hires.
- Cross-border services and ESG compliance expertise drive industry growth, while data privacy and cybersecurity law create new demand areas.
- Public sector / semi-public sector has been a promising space to watch throughout 2024, where regulators, professional bodies, statutory bodies as well as quasi-government / government bodies are all busy adding on headcounts for their legal teams.
In-demand skills in 2025
- Data privacy compliance (especially with regional or global exposure)
- International legal affairs
- Investigations / Litigation
- Strategic talent management
- Board level experience
Most sought-after positions in 2025
- Family Office Counsel
- Compliance Officer
- In House Counsel
- Counsel with Regulatory Bodies / Statutory Bodies
Salary guide
|
Position |
Average base salary |
|
1 PQE, Private Practice, Local |
HK$720,000 |
|
1 PQE, Private Practice, International Law Firm |
HK$1,092,000 |
|
4-7 PQE Lawyer (Employment / Compliance / Competition), In-house commercial sector, Multinational Corporations |
HK$1,200,000 |
|
Head of Conflicts & Compliance, International Law Firms |
HK$1,200,000 |
Property & Construction, ESG
Trends highlights
- Private employers enhance compensation packages to compete with government positions, which offer up to 20% above market rates for surveyors and structural engineers.
- Companies focus on improved benefits and career development to attract talent.
- Commercial firms increasingly develop in-house ESG teams, particularly for sustainability reporting, reducing reliance on external providers.
In-demand skills in 2025
- Project management professional (PMP) certification
- Leasing & asset management
- Financial modelling skills
- Sustainable solutions development
Most sought-after positions in 2025
- Leasing Manager
- Sustainability Manager
- Data Centre Technical Services Manager
Salary guide
|
Position |
Average base salary |
|
Sustainability / ESG manager |
HK$720,000 |
|
Leasing Manager |
HK$780,000 |
|
Technical Services Manager |
HK$800,000 |
|
Asset Managing Director |
HK$1,800,000 |
Marketing
Trends highlights
- Digital natives with strong content creation and analytics skills are increasingly sought after.
- New roles emerge for performance marketing experts as companies prioritise customer acquisition and revenue growth.
- B2B and B2C marketing communications hiring primarily reflects replacement roles, indicating talent movement across industries for career development.
In-demand skills in 2025
- Market research & analysis
- Digital marketing
- Customer relationship management
- Events & experiential marketing
Most sought-after positions in 2025
- Marketing Manager
- Digital Marketer
- Brand Specialist
- Content Creator
Salary guide
|
Position |
Average base salary |
|
Copywriter |
HK$400,000 |
|
Brand Ambassador |
HK$456,000 |
|
Marketing Manager |
HK$600,000 |
|
Head of Communications |
HK$1,300,000 |
Technology
Trends highlights
- Companies seek professionals adept at leveraging AI technologies to streamline operations and deliver personalised customer interactions.
- Expertise in CRM systems that track customer behavior is also in high demand as businesses aim to enhance user experiences and operational efficiency.
- Job openings are shifting away from private companies and commercial system integrators (SIs) and towards governmental bodies, public sector organisations, family offices, and contract-based roles.
In-demand skills in 2025
- ETL / data warehousing expertise
- Cybersecurity
- Cloud platforms (AWS, Azure, GCP)
- Business analysis and project management
- DevOps (Kubernetes, Hashicorp, Prometheus, Grafana)
Most sought-after positions in 2025
- AI and Data Engineer
- Cybersecurity
- Cloud Architect
- IT Director (Transformation focus)
- Full-stack Engineer
Salary guide
|
Position |
Average base salary |
|
Full-Stack Developer |
HK$624,000 |
|
Cyber Security Analyst |
HK$720,000 |
|
Artificial Intelligence Lead |
HK$1,300,000 |
|
Data Strategist |
HK$1,500,000 |
|
IT Director |
HK$1,600,000 |
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