L'Oréal China refutes speculation about a workforce reduction in Hong Kong

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The group has clarified that it is "undergoing a transformation to establish a new operating model”.

In response to recent claims about L'Oréal Group's plans to reduce its workforce in Hong Kong by up to 90%, L'Oréal China has clarified that the news is “inaccurate”.

According to local media reports, the company has stated that it is working on a more optimised organisational structure on both the global and local levels, in order to keep pace with the constantly changing market environment and consumer demands. Further, the company will continue to evaluate its structure as needed.

As cited in the media, L'Oréal China emphasised that it is “undergoing a transformation to establish a new operating model that fosters greater synergies and mutual benefits between its Hong Kong and Mainland China operations”.

The new model, the company stated, aims to integrate the strengths of both markets – including Hong Kong's expertise in retail and the Mainland's capabilities in digital and e-commerce – to better serve both markets, particularly consumers in the Greater Bay Area.

HRO has reached out to L'Oréal Hong Kong for further response.