Singapore Airlines, Scoot, and Emirates rank as the top 3 airlines most Singapore travellers opt for

Japan Airlines, Qatar Airways, Cathay Pacific, and Thai Airways have also come up as top options these travellers would consider in the next 12 months.

Who doesn’t love having a holiday to look forward to?

Whether it’s a quick weekend getaway or a long-awaited big trip, Singapore travellers are always ready to pack their bags. But when it comes to choosing who to fly with, some airlines are clearly flying higher than the rest.

But which airline would they choose to make that trip with? According to a recent report by YouGov Singapore, local brand Singapore Airlines was the most considered airlines for future travel, alongside budget airlines Scoot, and even Emirates. 

Per the report, 68.7% of Singapore travellers voted for Singapore Airlines, followed by Scoot (33.8%) and Emirates (19.1%).

Here are the airlines that made it to the top 10:

The survey also broke down some of the most considered airlines among future travellers, according to gender. Here are the results:

On top of the airlines that were mentioned above, Etihad Airways made an appearance on the ranking, with 12% of men in Singapore considering flying with the airlines.

In addition, AirAsia took fifth place in this ranking, and Qatar Airways took sixth, in comparison to the overall ranking. 

For Singapore women travellers, the scores mirror closely to that of the overall rankings, with the exception of Japan Airlines in third place, and Emirates in fourth. Similarly, AirAsia ranked lower than Cathay Pacific, with 12.8% and 15% respectively, as well as Jetstar (11.2%) and Thai Airways (10.4%).

When broken down by generation, Singapore Airlines remained in the top spot, with an average of 68.58% across the four generations, followed by Scoot, with an average of 35.1%.

For Generation Z (1997 or later), British Airways enters the rankings in seventh place (13.5%), followed by Air China in seventh place (14.4%). 

China Eastern Airlines comes in ninth (13.4%) for Millennials (1981-1996).

For Generation X (1965-1980), EVA Air lands in 10^thplace, with a score of 10.8%. For the Baby Boomers+(Pre-1964), the rankings were similar to that of the overall rankings, with Singapore Airlines, Scoot, and Emirates taking the top three spots, followed by Cathay Pacific climbing up to fourth place, Japan Airlines moving down to sixth, and Thai Airways in eighth place. 

Top ranked airlines based on quality and value

In terms of quality and value, Singapore Airlines had an average index score of 58.8%. The breakdown is as follows: 

• Quality: 66.7%
• Impression: 66.6%
• Recommend: 63.3%
• Reputation: 62.0%
• Satisfaction: 56.8%
• Value: 37.5%

Methodology

Rankings are based on nationally representative YouGov data for Singapore. Brands were assessed on consideration among future travellers, satisfaction among current and former customers, and value and quality among the Singapore nationally representative population.

Future travellers are defined as respondents who are “likely” or “very likely” to purchase travel and leisure products in the next 12 months. A minimum base size of 300 respondents was required.

To qualify for top rankings, brands must have been tracked for at least six months, whereas to qualify as top improvers, brands must have been tracked for at least 18 months.

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Infographics / Singapore airline rankings 2026