Singapore steps up carbon transparency with new product labelling framework

The joint initiative by Singapore Environment Council, Zevero, and Singapore Polytechnic aims to build a national product-level carbon certification ecosystem, supporting Singapore’s low-carbon goals and boosting transparency for businesses and consumers.

As part of its ongoing green transition, Singapore is taking a significant step towards a more transparent carbon economy with a new partnership set to accelerate the development of a national product carbon footprint (PCF) framework.

The collaboration, announced on 2 June 2025 (Monday), brings together Zevero, the Singapore Environment Council (SEC), and Singapore Polytechnic (SP). Together, they aim to build a credible product-level carbon certification ecosystem that will support climate-conscious decision-making across the country.

"Making climate impact visible is the next frontier of sustainability leadership," shared Shigeo Taniuchi, CEO, Zevero.

The initiative will support the future development of a carbon label in Singapore, which will signal a product’s carbon performance in local and international markets. It also supports the Singapore Green Plan 2030 and aligns with regulations such as the EU’s Carbon Border Adjustment Mechanism (CBAM) and the Singapore Green Labelling Scheme.

Who’s doing what?

Under the collaboration:

• SEC: The member of the Global Ecolabelling Network will lead on certification, standards, and public engagement.
  
• SP: SP will support training and capacity building for businesses across sectors.
  
• Zevero: They will provide the digital infrastructure and technical expertise for carbon footprinting and life cycle assessment.

By simplifying how companies measure and reduce product carbon footprints, the initiative also seeks to prevent greenwashing.

A response to rising demand

This move responds to growing public interest in sustainability, with recent research cited showing that 70% of Singaporeans care about sustainability yet only 30% feel confident making climate-conscious purchases. A major barrier is the lack of clear, trustworthy information on product impact.

This new framework thus aims to help close that gap by bringing carbon data directly to the point of purchase allowing consumers to align their spending with their values.

What’s next?

With early pilots already in motion, the initiative is set to expand its outreach in the coming months. Participating companies will help shape national standards for carbon certification and labelling, contributing to how Singapore defines and communicates sustainability both locally and globally.

Lead image / Zevero LinkedIn