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In her new role, Cheuk is responsible for designing and executing people strategies to support the business growth agenda.
Sarah Cheuk (pictured above) has stepped up from Assistant Vice President, Human Resources to Head of People at Hong Kong-based AI company Fano.
In her new role, Cheuk is responsible for designing and executing people strategies that directly support the company’s business growth agenda.
Her key areas of focus include:
- Strategic alignment: Converting business priorities into a people roadmap, spanning workforce planning, capability building, leadership development, and organisational design.
- Culture and performance: Embedding a high-performance, values-led culture with fair, data-informed goals, feedback, and rewards mechanism.
- Talent engine: Building pipelines for critical roles while improving hiring quality and speed.
- Manager and leadership excellence: Equipping leaders to lead change, coach effectively, and develop teams.
- Employee experience: Creating an inclusive, safe, and motivating environment using listening systems and action-oriented employee experience metrics.
“My priorities in this role include scaling the people team’s capabilities and establishing an operating rhythm that enables operational excellence,” Cheuk tells HRO's Tracy Chan exclusively.
“I’m focused on capability uplift, hiring for impact, and strengthening culture as a competitive advantage.”
As part of this mandate, Cheuk will define critical roles and leadership principles, launch a talent development roadmap, implement structured hiring, and strengthen employer branding. She will also reinforce company values through decisions, recognition, and rituals, evidenced by stronger performance, top-talent retention, and inclusion outcomes.
Cheuk oversees multiple markets with distinct talent pools, regulatory environments, and cultural nuances, including Hong Kong, Mainland China (Shenzhen and Guangzhou), ASEAN, and the US. She reports directly to Fano CEO Dr Miles Wen, underscoring the company’s belief that people strategy and business strategy are inherently intertwined.
When asked about the key talent challenges and opportunities in Hong Kong and the tech sector, Cheuk points to the need to achieve future-readiness at scale amidst rapid technological and workforce change, including rising demand for AI and data fluency, as well as cross border collaboration.
To support this, Cheuk outlines Fano’s people approach, which includes turning a growth mindset into a structured learning system, encouraging smart trial-and-error to accelerate execution, and reinforcing leadership principles across the organisation to anchor a high performance, values aligned culture.
The company is also investing in practical talent development tools and pathways for managers, while strengthening employer branding and strategic partnerships to expand the talent pipeline that fuels business growth.
“The differentiator will be how fast we learn and adapt to the rapid changing world,” she affirms.
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